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Creating Interactive Content to Inform and Inspire Employees
The Maersk Group produce a quarterly printed corporate publication. The magazine features stories from various Maersk businesses and employees around the world. The Challenge TheNewsMarket was tasked...
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Experiencing the future at the Paris Motor Show
Paris Motor Show is one of the biggest automotive events, and attracts influencers, fans and major news outlets to watch some of the biggest automotive brands unveil their latest innovations – and the...
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Entering into the heart of the American market
Los Angeles Auto Show is one of the most influential and best-attended auto shows in the world. The press and trade days alone attract more than 18,000 industry influencers and decision makers,...
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Everything is awesome
A LEGO Case Study The LEGO Group, iconic Danish manufacturers of play materials, is one of the most famous and recognisable brands in the world. TheNewsMarket is proud to have a long-standing...
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Show Time at WEF 2017
The project The World Economic Forum (WEF) has become a recurrent event for TheNewsMarket with the release of the PwC’s Global CEO survey. The survey is one of the main events in PwC’s annual calendar...
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Engaging with influencers at Motor Shows
TheNewsMarket has a 17 year history of delivering exceptional results for our automotive clients at Motor Shows, and this year’s Geneva Motor Show was no exception. Through our extensive experience and...
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Getting the right balance between marketing and editorial content
Getting the right balance between marketing and editorial content is a major challenge for brands. On the one hand, they want a return on their investment. On the other, they know that any content...
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Automotive
TheNewsMarket production team at the launch of the Lamborghini’s Urus, November 2017 The automotive sector is one of the biggest industries in the world and continues to grow exponentially year on...
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How we made it possible for Urus?
On December 4th 2017, Lamborghini unveiled the Urus – the world’s first ever Super Sport Utility Vehicle at its Sant’ Agata Bolognese site in northern Italy, under the tagline #SINCEWEMADEITPOSSIBLE....
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With more than 236,000 people in 158 countries, PwC is among the leading professional services networks in the world. For PwC, the World Economic Forum in Davos, Switzerland, is an opportunity to join...
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Supporting a B2B product launch to tell a corporate brand story
Actively involved in tackling and overcoming the global challenges for sustainable development, capital goods leader CNH Industrial has never been more relevant to the world’s news agenda. However,...
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The €5m Bugatti Divo (and Us)
Every August, for ten days, automotive aficionados gather in Monterey, California to view some of the most exclusive vehicles on the planet. Year after year, carmakers choose motor shows (in Geneva,...
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